They rejected Floozy...

I guess this company has been around for a while.  My friend said it is big in the midwest, but this was the first I had seen of it.

What are they hi-fiving about? I wonder.

The company is obviously aware of the term since plastered all over their advertising is directions on how we should pronounce the name: "Say 'Beembo'"

If you bought this bread, go ahead and make yourself a tunafish sandwich while you read about the brand name here

The most unfortunate branding of a product: